What's the difference between UBAM, EDC, Usborne, and Kane Miller?
- EDC (Educational Development Corporation) is the official name of the company.
- UBAM (Usborne Books & More) is a division of EDC - this is the division that YOU represent. (Also note this is an INTERNAL-USE only term)
- Usborne is a Publishing Company based in England. (We are the United States co-Publisher of Usborne books.)
- Kane Miller is a Publishing Company based in California. (We own and publish a full line of titles through this imprint.)
- UBAM (Usborne Books & More) is a division of EDC - this is the division that YOU represent. (Also note this is an INTERNAL-USE only term)
- Usborne is a Publishing Company based in England. (We are the United States co-Publisher of Usborne books.)
- Kane Miller is a Publishing Company based in California. (We own and publish a full line of titles through this imprint.)
So, what name is correct when you are sharing about your business?
CORRECT: "Join my Usborne Books & More team today!"
INCORRECT: "Join my Usborne team."
INCORRECT: "Join my Usborne team."
CORRECT: "Would you be interested in purchasing any Usborne or Kane Miller books?"
INCORRECT: "Would you like to buy any Usborne books?"
INCORRECT: "Would you like to buy any Usborne books?"
CORRECT: "Usborne Books & More is a division of Educational Development Corporation. We are the co-Publisher of Usborne books and the Publisher of Kane Miller books in the United States."
INCORRECT: "I work for EDC and we sell Usborne books."
INCORRECT: "I work for EDC and we sell Usborne books."
Please remember, UBAM encompasses both Usborne and Kane Miller products. When talking to customers about this, include all of that information. While it might seem like a mouthful, it is the correct information to share. (You wouldn't share a story about your whole family and only list one person in it, would you?)
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